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vodafone.co.uk
Vodafone UK website
Vodafone UK logo
Telecommunications United Kingdom

Customers sort out bills, roaming and upgrades without a call

Vodafone UK customers' most common questions are about bills, roaming, upgrades and network issues. An owns.ai assistant now answers them instantly, around the clock.

Organisation
Vodafone UK
Assistant
Orion
Live since
September 2025
89%questions answered instantly
24kconversations a month
24/7hours of cover

01 The challenge

Vodafone UK handles a very large number of customer contacts, many of them about the same topics: why a bill is higher than expected, roaming charges abroad, when a customer is eligible to upgrade, and whether there is a network problem in their area. These simple questions took up contact centre capacity that customers with complex issues needed.

02 The solution

owns.ai built an assistant from Vodafone UK's public help centre, tariff and roaming pages, and device guides. It explains bills and charges in plain English, links customers to the right tool in My Vodafone, and passes account-specific issues to an adviser with the context already captured.

03 What changed

  • Customers get help with bills and roaming without waiting on the phone
  • More upgrades and account changes are completed through self-service
  • Advisers spend their time on complex cases
  • Answers always reflect current tariffs and roaming rates
Most customer questions are about bills, roaming and upgrades. Customers can now sort these out without a call, which leaves our advisers free for the complex cases.
JWJordan WillsonDirector of Customer Experience, Vodafone UK
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