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finder.com.au
Finder website
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Financial services Australia

Readers find the right comparison guide in a sentence instead of a dozen clicks

Finder publishes thousands of comparison guides across money, insurance, energy and phones. An owns.ai assistant now helps readers ask for what they need in their own words and takes them straight to the right guide.

Organisation
Finder
Assistant
Sage
Live since
June 2025
86%of questions answered from Finder's own guides
18kconversations a month
24/7hours of cover

01 The challenge

Finder's strength, its depth of content, was also a navigation problem. Readers arrived with a specific question, such as which travel insurance covers a pre-existing condition or how to compare home loan rates, and had to work through menus, category pages and long articles to find the answer. Many left before they reached the page that would have helped them.

02 The solution

owns.ai indexed Finder's public guides, comparison tables and explainer articles, and put an assistant on the site that understands plain-language questions. It gives a short, neutral answer drawn from Finder's own content, links to the relevant comparison or guide, and is clear that it offers general information rather than personal financial advice.

03 What changed

  • Readers reach the right comparison in a single step
  • Answers stay neutral and point to Finder's editorial guides, not to any one product
  • Every reply carries the general-information wording that Finder's compliance team signed off
  • Questions readers ask show the editorial team where content is missing
Our guides are only useful if readers can find them. Now they ask for what they need in their own words and land on the right comparison in a single step.
JMJordan MelinaHead of Digital, Finder
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