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hsbc.com.hk
HSBC Hong Kong website
HSBC Hong Kong logo
Banking Hong Kong

Customers get answers in English, Cantonese or Mandarin around the clock

HSBC Hong Kong's customers bank at all hours and in several languages. An owns.ai assistant now answers their everyday questions instantly, in the language they write in.

Organisation
HSBC Hong Kong
Assistant
Luna
Live since
June 2025
86%questions answered instantly
18kconversations a month
3languages answered

01 The challenge

Hong Kong customers switch between English, traditional Chinese and simplified Chinese, and they expect immediate answers on cards, transfers, mobile banking and account services. Live chat queues grew at peak times, and many questions were ones the bank's help pages already covered.

02 The solution

owns.ai trained an assistant on HSBC Hong Kong's public help and product pages in English and Chinese. It answers in the customer's own language, guides them to the right page or mobile banking feature, and hands account-specific questions to live chat with the conversation so far, so customers do not have to start again.

03 What changed

  • Customers get answers in English, Cantonese or Mandarin at any hour
  • Shorter live chat queues for the questions that need a person
  • Answers are consistent across all three languages
  • Customers are guided to mobile banking self-service where it is faster
Our customers bank at all hours and in several languages. They now get an immediate answer in the language they write in, and live chat is kept for the questions that need a person.
XJXu Jon ZiyouHead of Digital, HSBC Hong Kong
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