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bankaust.com.au
Bank Australia website
Bank Australia logo
Banking Australia

Members get clear answers on accounts, loans and responsible banking, any time they ask

Bank Australia's members expect a bank that is as easy to deal with as it is ethical. An owns.ai assistant now answers their everyday questions on the website straight away, and hands anything personal to the member services team.

Organisation
Bank Australia
Assistant
Aria
Live since
March 2025
94%questions answered instantly
12kconversations a month
24/7hours of cover

01 The challenge

As a customer-owned bank, Bank Australia competes on trust and service rather than scale. Members came to the website with the same questions again and again: how to open an account, what a home loan or clean energy loan involves, how to report a lost card, what the bank does and does not invest in. Each one landed with the contact centre or went unanswered outside business hours, and the team's time was spent on questions the website already answered somewhere.

02 The solution

owns.ai built an assistant from Bank Australia's public website, product pages, fees and charges, and its responsible banking policy. It answers in plain language, links members to the exact page, form or calculator they need, and never touches account details. When a member needs a person, such as for a hardship request or a complaint, it says so and points them to the right contact channel.

03 What changed

  • Members get an answer at any hour instead of waiting for the contact centre to open
  • Questions about loans, fees and card services are answered consistently from the bank's own published information
  • The member services team spends its time on the conversations that genuinely need a person
  • Answers about the bank's ethical lending and investment policy are always up to date
Our members expect us to be as easy to deal with as we are ethical. Now they get a clear answer about accounts, loans and responsible banking whenever they ask, and our team can focus on the conversations that need a person.
ATAlex ThomsonChief Customer Officer, Bank Australia
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