AI Assistant JustAsk Your AI App Industries How it works Case studies Pricing Help Careers Sign in Build my AI assistant free
Dashboard AI Assistants Team assistant Knowledge library Team Profile Help
Theme
aviva.co.uk
Aviva website
Aviva logo
Insurance United Kingdom

Customers get help with policies, claims and pensions in one conversation

Aviva's customers hold everything from car insurance to pensions. An owns.ai assistant now helps them find the right answer and the right team the first time.

Organisation
Aviva
Assistant
Piper
Live since
November 2025
91%questions answered instantly
36kconversations a month
24/7hours of cover

01 The challenge

Aviva's help and support pages cover a wide range of products: insurance, pensions, savings and investments. Customers often did not know which section held their answer or which team to contact, which led to misdirected calls, repeated transfers and frustration.

02 The solution

owns.ai trained an assistant on Aviva's public help and support content across insurance, pensions and investments. It works out what the customer needs from their own words, answers from Aviva's guidance, and sends them to the correct online service or contact team. For pensions and investments it gives general information only and makes clear where regulated advice is needed.

03 What changed

  • Customers reach the right team the first time
  • Fewer misdirected calls and transfers
  • General pensions information is given within clear regulatory limits
  • Answers are available at any hour, across every product line
With such a wide range of products, customers don't always know where to look. The assistant helps them find the right answer and the right team the first time.
TMTina MacKellarGeneral Manager Customer Relations, Aviva
Want results like these?Build an assistant from your own website in about a minute.
Build my AI assistant

More stories

All 23 stories
Insurance Australia

NRMA Insurance

Policyholders get claims and cover answers the moment they need them, even at 2am

89%questions answered instantly
24kconversations during peak weather events
Read the story
Insurance Australia

AAMI

Customers get a straight answer on cover, claims and roadside, day or night

91%questions answered instantly
36kconversations a month
Read the story
Insurance Australia

Suncorp

One assistant answers questions across insurance and banking, in plain English

93%questions answered instantly
48kconversations a month
Read the story