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Theme
sc.com
Standard Chartered Hong Kong website
Standard Chartered Hong Kong logo
Banking Hong Kong

Customers get digital banking help instantly, in English or Chinese

Standard Chartered Hong Kong customers want quick help with online and mobile banking. An owns.ai assistant now provides it around the clock.

Organisation
Standard Chartered Hong Kong
Assistant
Nova
Live since
June 2025
Website
sc.com
86%questions answered instantly
18kconversations a month
2languages answered

01 The challenge

Customers asked how to register for online banking, reset passwords, set up transfers and use the mobile app, in English and Chinese and at all hours. These routine questions created queues for the customer service team.

02 The solution

owns.ai trained an assistant on Standard Chartered Hong Kong's public digital banking help pages. It gives step-by-step guidance in English or Chinese, links to the right page, and sends account-specific issues to customer service.

03 What changed

  • Customers get step-by-step digital banking help at any hour
  • Help is available in English and Chinese
  • Customer service queues are shorter
  • Customers are guided to self-service where it is quicker
Customers want step-by-step help with online and mobile banking, in English or Chinese, at any hour. They now get it straight away, and our service queues are shorter.
LMLau Mei LingHead of Digital, Standard Chartered Hong Kong
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